Fashion Creative Expert & Cartoonist
Passionate, seasoned professional & expert in Creative Leadership in Fashion lifestyle product design. Roots & soul of Art, Aesthetics, Design, Consumer centric concepts, Cartooning & Caricature - Creating satire on ecosystem day to day events. Education & professional Training from University of Art London-Central Saint Martins, NIFT-New Delhi, IIM-Kolkata EPBM.
An energy & element of universe. Belief is in – Keep exploring-keep creating
Excellent blend of Offline, E-commerce & Retail Industry experience. Perfect balance of creativity & business. Have been a part of growth journey of various fashion giants like Raymond Apparel Ltd., Myntra.com, Reliance trends, Indus league Clothing. Won various awards & recognition during the journey.
Area of Expertise
- Building concept based business Brand verticals for consumer solution, Experience & consumer connect.
- Fashion lifestyle consumer based product range Design & Development –Creative direction, Design Thinking & vision. Creating compelling fashion looks, consumer Desire & range architecture. Brand building across segments –Men, Women, kid & accessories.
- Expertise in setting up concept to consumer & character based Licensing businesses like “Hot Tees” in Raymond Apparel Ltd., Character store in Myntra.com & Reliance Trends through licencing Disney, Marvel, Warner brother etc. Catering to consumer needs & creating impulse buy.
Awards & Recognitions
Fashion Industry
- 2012- Raymond Apparel – Best Idea Innovation -selected to develop into Business Model.
- 2010- Cotton world national level “Teezing” Best design award.
- 2010- Raymond Apparel - Awarded Certificate of excellence for contribution to the Brand and product ranges.
- 2002- Indus league clothing – Award and certificate of Appreciation for the design range.
- 1997- Awarded for the Best Commercial and Creative Designer at National Institute of fashion technology, New Delhi,India.
- 1989- Won Shankar's International Children Competition
- 1987- Won Lal Bahadur Shastri international Cartoons Competition Hyderabad
- 1990-91- Maharani Pushplata Award for best student artist in Daly College ,Indore
- 1992-93- Won Competition on Aids Awarness Poster competiton Bhopal
- 1984/86/88- Won Several All India Camel Art contests
- 1983-84- Principal's Prize for Best Creative Artist In Daly College -
- 1983-92- Won many state level awards for poster making competitions on Social cause
Held several solo exhibitions of Cartoons and caricatures at various art galleries.
- 1996- Town hall Curpipe- Mauritius
- 1991- Ravindra Bhavan Bhopal ( India)
- 1992- Kala parishad Bhopal (India)
- 1993- Bharat Bhavan Bhopal (India)
Experience & Expertise
Trends (Reliance Retail Ltd.) –
- Lead Creative & Category- Character Shop
- Head Menswear- Netplay & Network
- Associate Director- Harvard lifestyle brand, Kook-n- Keech ,Yellow kite - Kids wear
- AVP-Brand Head -Harvard lifestyle brand, Kook-n- Keech ,Yellow kite - Kids wear
- Product Head - Park Avenue-Raymond Premium
- Category Business Head- Hot Tees
- Chief Designer-Parx
- Senior Designer- Scullers & Indigo Nation
- Senior Designer
- Designer
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